Degree Programs
Health Services Administration
Bachelor of Science (B.S.)
HSAM1800 - Marketing For Health Serv Org
3 Credits
This course will emphasize how health care organizations develop their markets. The course will cover how consumers make health services purchasing decisions, market identification and mechanisms that positively influence employers, consumers, physicians, and others in the system. The course will provide knowledge about how the organization demonstrates value to those in need of health care.
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